Each year Mondelez is a proud sponsor of youth soccer all across Canada. To celebrate that sponsorship we created the Keep Up Challenge. We asked Canada, with the help of the Canadian Women's Soccer Team, to show us how many keep ups they could do. To do this, we asked them to film themselves doing their keep ups and upload their videos to passthelove.ca. The more keep ups they did, the more points they generated for their local soccer club. The 20 clubs with the highest points win $5000. Launched largely as a digital / social play with very little in store support the program was a great success with talented players scoring as high as 5200! Goooaaaaaaaaaaaaaaaaalllll!
Animated gifs were created to bring the challenge posts to life on Facebook