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JWTea

2019 was an iconic year for JWT. Globally, it said goodbye to 155 years as J. Walter Thompson and said hello to its new life as Wunderman Thompson. With that, came a lot of uncertainty. Could we still deliver great work and be great partners to our clients in the midst of a huge agency overhaul? To prove that we could, we used our JWT global trend forecaster as a resource, and created a drinkable trend report that paired specific flavours of tea to cultural events and trends that would equate to success for our clients. A lot of amazingly talented people poured their all into this project and it really felt like a good way to say goodbye to the year, and to JWT.

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