There are a million hot dog commercials each summer, each one doing it’s job of showing you a delicious grilled sausage. So how do you stand out in the sea of summer dogs? You show a human behaviour so specific it can only be attributed to the brand. Now every summer, Knee Table Season, is Schneiders season.
To launch Knee Table Season we created a spot demonstrating this reoccuring Canadian BBQ behaviour.
Then, we launched the perfect accessory to help people making knee tables: The Knee Table Cloth. To win a Knee Table Cloth Schneiders lovers submitted videos and images of themselves making Knee Tables from coast to coast. Knee Table Season saw the highest summer grilling engagement numbers the business had ever seen. You could say it was quite the knee slapper.